i also remember calling up a guy before i worked for governor romney, i worked for john boehner. i called up our didge cal -- digital guy and said tell me about twitter and he said you don't need to know that. that is not going to take off. so much of what we did was driven from the bottom up through twitter. even when toivens plane, we would go -- even when i was on the plane, jen was on a much bigger plane called air force 1. i was on hairforce 1. by the time i came back to the front of the plane i would see on twitter i already made news. >> when you say people, you don't mean people. you mean reporters. >> or people. [laughter] >>that was on the -- free to be you and me c.d. reporters are people. but this was kind of backstage conversation you were watching play out on twitter. sometimes real people. it was more important for you how the journalists were using twitter. >> it became an incredible newsing a gator. you could see now like t.p.m. more left leaning. see what they are saying. see what folks on the right are saying. folks in the middle are supposed to be saying. what